Graduation project · 2024–25
Hotel Cross Sell
Getting flight bookers on MakeMyTrip to book their stay too.
You’re reading the short version. Open on a desktop for the full case study.
The problem
Lots of people book flights. Very few book a stay with them.
100% book a flight
30% browse stays
5–6% book a stay
Impact
Hotel offers at the right moments in the flight journey.
+4%hotel attach rate among flight bookers
+22%click-through on cross-sell offers
What research told us
The offers existed. People just didn’t see them, or didn’t trust them.
- 71%didn’t see any hotel offer after booking a flight, even though offers were there.
- 91%said yes or maybe to flight and hotel offers together.
- Trustbroke when the price went up at checkout.
How might we make hotel offers visible, easy to understand, and worth acting on at the right moments?
The solution
One offer, shown at five moments.
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01
During flight booking
A light “15% off your next hotel” strip plants the idea without interrupting the booking.
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02
Thank you screen
The hotel card sits above the booking details, made for a 3–4 second glance.
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03
Bottom sheet
A gift that opens frames the offer as a reward, not an ad.
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04
Home screen
The code is pre-applied and the button is tied to the trip: “Explore stays in Goa”.
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05
Search to checkout
The offer follows you through every screen, with savings shown upfront and no coupon to apply.
What I learned
- Explaining design decisions to a wide group of stakeholders
- Using business metrics to guide design
- Designing within engineering and timeline constraints
- Making decisions and owning the trade-offs